Best SEO Audit Tools to Check Website Performance

Is your website SEO ‘optimized’ for 2016? Keep your website at peak performance this year with the help of these 36 SEO tools. We’ve got them all right here for you: from speed tests to competitive analysis tools, this list will have everything you need.

These are the exact tools we use for website SEO audits and client projects at Alphametic.

 

Website performance analysis Tools:

Google Search Console

Monitor your website’s visibility in search. Easy to navigate for both advanced and general developers. Google suggests this tool can benefit all roles: business owner, SEO specialist, site admin, web developer, and app developer.

Bing Webmaster Tools

Similar to Google’s Search Console with some additional benefits, Bing Webmaster Tools aims to help you find traffic, analyze traffic, and improve your site’s content overall.

Screaming Frog SEO Spider

This is a desktop program designed to audit websites on a large scale. The program is continuously updated with data gathered from your website, finding key SEO elements and organizing them for logical navigation. You can even export all the data to an Excel spreadsheet.

Check my Links

A Chrome extension for checking links while editing or adding content to a web page. The app highlights which links are broken and which are working properly- simple and very helpful when developing a page with a lot of links!

Browseo

With Browseo, you can view your web page like search engines see it. This tool is just a web page itself which you simply visit to enter any URL and see a page in pure HTML. The idea is to view the page without style distractions as to notice any SEO issues.

Deep Crawl

Crawl test environments, check tag applications, identify high and low performing pages, improve crawl efficiency, and more. Deep Crawl says it’s “the world’s most comprehensive website crawler”- check it out.

Google Mobile-Friendly Test

Mobile-Friendly or bust. Make sure your website is keeping up. All you have to do is visit this Google page and enter your URL.

Lipperhey

This free online tool will analyze your site for technical and SEO aspects and then show you a report of ways to improve your conversion rate. It will track and even suggest keywords.

WooRank

This tool scores high on user-friendliness. All the tests you want to run on your site with interactive and personalized reviews and presentation styles. It will make a checklist to help you complete your marketing tasks.

Site Analyzer

Particularly helpful for those analyzing sites for clients: you can run ten free tests per month and export the reports into a personally branded PDF.

Webbee SEO Spider Tool

Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for.

Website Speed Test Tools

PageSpeed Insights

Measures mobile and desktop performance and returns a speed score 1-100. Anything over 85 points is considered to be performing well. The tool will also yield suggestions for improvements which are color-coded for importance.

Pingdom Speed Test

Enter your URL and view a results waterfall, performance tips, page analysis, and history of speed tests. Results are all coded with charts included on the website.

DareBoost

Overall quality control and optimization monitoring. Get weekly emailed reports of performance indicators and speed tests. Among other paid features, this online tool will test speed and quality for free.

GTmetrix

Get the full picture on how your site loads and learn what issues could be slowing it down. You can schedule monitoring and alerts, or even record a video of your page loading to pinpoint where issues occur.

Duplicate Content Checkers

Copyscape

A free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

Siteliner

A free online scanning tool- the only one you need for finding duplicate content and broken links.

Keyword Rank Tracking Tools

SEMRush

“For digital marketing professionals.”  Track yours and your competitors’ use of keywords, find keywords with less competition, and keep track of all of your campaigns (plus much, much more.)

KeywordSpy

The goal here is actually to learn from the keyword success of your competitors to apply to your own marketing campaigns. Big brands like Toyota and American Express use the Keyword Spy to gain a competitive advantage online.

Advanced Web Ranking

Reports gathered avoiding local search biases so you can serve your clients no matter where you are. Get accurate rankings and efficiently manage complex SEO projects. Expert tool.

Authority Labs

This tool is for use of anyone from the everyday designer or the advanced site builder. It makes monitoring and understanding keyword rankings quick and easy. You can sign up for a free trial and get daily data on the sites you want to track.

Rank Ranger

Rank Ranger puts your focus on the future. Analyze your rank metrics and improve your SEO through keyword research and competitive insights for a more informed future.

Backlink Analysis Tools

Open Site Explorer

This tool from MOZ is representative of the company’s overarching goal to simplify online marketing. The Open Site Explorer allows you to research backlinks, find link-building opportunities and discover potentially damaging links.

Majestic SEO

It calls itself “The planet’s largest Link Index database.” Use the backlink history checker to find backlinks for up to 5 domains.

Citation Labs’ broken link Finder

Citation labs compares the rebuilding of broken links to the circle of life: one thing dies and a new entity must take its place. Use this tool to replace the dead parts on your website with new life (AKA working links).

Ahrefs

Build a content strategy on a solid foundation by discovering what type of content works for your niche. Analyze and optimize the content that gets the most shares and backlinks.

cognitiveSEO

This tool offers a comprehensive audit of backlinks by crawling and analyzing backlink data from the most trusted databases. You will receive extensive and complete data that is easy to understand and apply.

Link Research Tools

Includes unique features such as Link Velocity Trends and Link Redirect Trace. Also offers a free 21-day link strategy training.

Open Link Profiler

Get a Link Influence Score to show the strength of your pages. Updated data and fresh backlinks, all organized after just one click.

Link Building and Content Analysis Tools

AuthoritySpy

Find and analyze online influencers. The program can also help you plan and manage multiple campaigns for clients. It makes finding and presenting results easy.

BuzzSumo

Research content and influencers, or get updates and alerts while monitoring a topic or brand. Find the most shared content online.

LinkBird

This online tool helps you plan and manage campaigns by organizing company goals, locating websites for link building, and checking availability of backlinks.

Raven Tools

This tool might just do everything. Automated crawls to audit yours and competitors’ web pages, comprehensive backlink data, social campaign reports, and more.

SEO Competitive Analysis Tools

SimilarWeb

You can use this tool to get insights about any website OR app. Get your traffic statistics and those of your competitors.

SpyFu

Want to know which keywords and ad spaces are the most profitable for your competitors? SpyFu helps you figure it out.

 

Advertisements

4 thoughts on “Best SEO Audit Tools to Check Website Performance

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s